News for 'targeted advertising'

Kumble slams Jadeja's tactics at Lord's

Kumble slams Jadeja's tactics at Lord's

Rediff.com15 Jul 2025

Jadeja was taking singles off fourth or fifth ball of each over, but Kumble felt that he could have taken some risk against a few slower bowlers.

'Shocks conscience': HC on Ramdev's 'sharbat jihad' remark

'Shocks conscience': HC on Ramdev's 'sharbat jihad' remark

Rediff.com22 Apr 2025

The Delhi High Court expressed shock and termed as "indefensible" Yoga guru Ramdev's purported remark of "sharbat jihad" on Hamdard's Rooh Afza. The court was hearing a plea by Hamdard National Foundation India against Ramdev's Patanjali Foods Ltd. Ramdev's counsel was unavailable, and the court will take up the matter again later.

Tesla Hits Indian Roads But Misses Mass Appeal

Tesla Hits Indian Roads But Misses Mass Appeal

Rediff.com29 Jul 2025

Analysts believe Tesla will first focus on building the Model Y brand before expanding -- both in terms of volume and models.

Can Meta, Google Curb Illegal Gambling?

Can Meta, Google Curb Illegal Gambling?

Rediff.com7 Mar 2025

The scale of illegal gambling and betting in India is staggering, with 1.6 billion visits recorded between October and December 2024 across four analysed platforms -- Parimatch, Stake, 1xBet, and Battery Bet.

'NCLAT Verdict Bittersweet For CCI, Meta'

'NCLAT Verdict Bittersweet For CCI, Meta'

Rediff.com24 Jan 2025

'Each side could consider challenging the NCLAT's stay order before the Supreme Court.'

It Starts With A Casual Bet And Then...

It Starts With A Casual Bet And Then...

Rediff.com4 Jul 2025

In 2025 alone, at least 50 suicides linked to online gambling losses have been reported across India. According to FIRs, the victims were addicted to betting, largely driven by cricket, rummy and poker.

Advertisements that Indians find 'offensive'

Advertisements that Indians find 'offensive'

Rediff.com23 Jan 2022

An advertisement showing two women talking about Cars24's promise that you can test drive the car and return it with full refund in seven days if it doesn't work for you has upset a section of men. In the ad, the women say there should be such a policy for husbands, too. "Will same return policy be taken so laughingly as this one if we reverse the #gender? (sic)" asks a complainant to the Advertising Standards Council of India (ASCI). Another complaint, this time against a FreshToHome ad, reads: "Suggest to ban gory and repulsive photos of animal parts in ads - just as photos of accident victims."

Make women pregnant, earn lakhs: Bihar police busts scam

Make women pregnant, earn lakhs: Bihar police busts scam

Rediff.com11 Jan 2025

In a recent operation, Bihar Police busted a fraudulent scheme operating under the guise of 'All India Pregnant Job Service', which deceived men with promises of substantial payments for impregnating childless women.

Brand ambassador, cricket...: How Maldives aims to attract 3L Indians in 2025

Brand ambassador, cricket...: How Maldives aims to attract 3L Indians in 2025

Rediff.com4 Feb 2025

The Maldives government has set a target of attracting 300,000 Indian tourists in 2025, aiming to regain its position as a top destination for Indian travelers. The country's tourism sector has been impacted by strained relations between Male and New Delhi, which led to a decline in Indian tourist arrivals in 2024. To revive the Indian tourist market, the Maldives is planning a major campaign, including a brand ambassador, cricket summer camps, and expanded flight routes from more Indian cities.

Why advertisers are boycotting Facebook

Why advertisers are boycotting Facebook

Rediff.com14 Jul 2020

'This is the first time there has been an attempt to use market forces to counter disinformation on social media,' notes Devangshu Datta.

Cyber criminals' latest target: Ayodhya!

Cyber criminals' latest target: Ayodhya!

Rediff.com18 Jan 2024

The ministry of home affairs (MHA) has sent a high-level team to Ayodhya to deal with cyber threats ahead of the inauguration of the Ram Temple in the historical town on January 22.

This MP Wants Ban On Online Betting Apps

This MP Wants Ban On Online Betting Apps

Rediff.com27 Mar 2025

'The pressure from these betting games, coupled with financial ruin, is becoming unbearable for many, and tragically, some even resort to extreme measures like suicide.'

'Pro-Mamata Sentiment Among Muslims Is A Reality'

'Pro-Mamata Sentiment Among Muslims Is A Reality'

Rediff.com21 Apr 2025

'Mamata needs to address the anger and resentment among various sections of the Hindu community because low-scale communal violence has always paid richer electoral dividends for the BJP.'

Emotions are the new celebrities of advertising

Emotions are the new celebrities of advertising

Rediff.com1 Nov 2017

Advertisers take to pitching family values and social causes, giving celebrity endorsers and flamboyance a miss. Nikhat Hetavkar reports.

Is This The Future Of Television?

Is This The Future Of Television?

Rediff.com4 Dec 2024

'If you are watching cricket and don't want to leave the screen, you could check the menu and order through Zomato (or any other app) from a small part of your screen. That is what we are working towards.'

This year's IPL could be a big hit with advertisers

This year's IPL could be a big hit with advertisers

Rediff.com3 Aug 2020

'That it is happening in the second half of the year, during the festive season, will only encourage many to step up advertising.'

'A Great Retirement Product For Every Indian Is...'

'A Great Retirement Product For Every Indian Is...'

Rediff.com4 Apr 2025

Ask rediffGURU and PF expert Milind Vadjikar your insurance, stocks, mutual fund and personal finance-related questions.

Govt invites applications for RBI deputy governor's post, last date Nov 30

Govt invites applications for RBI deputy governor's post, last date Nov 30

Rediff.com5 Nov 2024

The government has invited applications for the post of deputy governor of the Reserve Bank of India (RBI) from interested candidates with at least 25 years of experience and below 60 years of age as on January 15, 2025. One of the deputy governors, Michael Patra's current term will end on 15 January. The last date of submission of applications is November 30, 2024.

Modi's New Target: Digital Media

Modi's New Target: Digital Media

Rediff.com18 Apr 2023

Particularly the small and independent Web sites that have developed a following in the recent past because the mainstream is seen as totally aligned with the government, points out Aakar Patel.

How Scammers Steal Your Money: 5 Red Flags To Watch Out For

How Scammers Steal Your Money: 5 Red Flags To Watch Out For

Rediff.com24 Mar 2025

Fraudsters read your mind, weave convincing stories, earn your trust and then vanish with people's savings. Ramalingam Kalirajan reveals five simple tricks that cons use to steal money from you.

In advertising, to err is human

In advertising, to err is human

Rediff.com8 Jan 2020

'The advertising business, methinks, needs to tone down a bit. Take control of itself, and its emotions,' advises adguru Sandeep Goyal.

Congress seeks EC action against 'Modi Parivaar', 'Modi ki Guarantee' ads

Congress seeks EC action against 'Modi Parivaar', 'Modi ki Guarantee' ads

Rediff.com21 Mar 2024

The party prayed for the removal of the advertisement and action against its authors and publishers.

Brands latch on to mobile advertisements

Brands latch on to mobile advertisements

Rediff.com20 Aug 2008

When mKhoj, a mobile advertising platform, launched a mobile campaign for Reebok, little could it dream of 40 million targeted impressions, in just over six weeks, of the ad. But it did precisely that.

Martin Sorrell: 'Massive changes sweeping advertising'

Martin Sorrell: 'Massive changes sweeping advertising'

Rediff.com7 Jan 2019

'You have to tear it all down if you want to build something new tomorrow.'

Strong Q2 performance, growth outlook drive gains for Info Edge stock

Strong Q2 performance, growth outlook drive gains for Info Edge stock

Rediff.com30 Nov 2024

The stock of online classified major Info Edge (India) was up over 6 per cent on Friday on expectations of demand improvement for Indian IT companies. Strong revenue growth prospects for each of its online verticals - including recruitment, matrimony, real estate, education, and upside from its holdings in companies such as Zomato - had prompted Goldman Sachs to upgrade the stock. Info Edge's standalone revenue grew 10.6 per cent year on year (Y-o-Y) in Q2FY25, beating consensus. 99acres (+16.9 per cent Y-o-Y) and Jeevansathi (+33 per cent Y-o-Y) were drivers of growth while recruitment grew 8.5 per cent Y-o-Y.

Q4 margin show and recovery hopes drive gains in Campus Activewear

Q4 margin show and recovery hopes drive gains in Campus Activewear

Rediff.com26 Jun 2024

From its lows over the past month, the stock of footwear major Campus Activewear gained 13 per cent to Rs 280.4 a share. The gains came on the back of better than expected operating profit margins in Q4, reduction of debt and expectations of market share improvement. The company expects volume growth, which has thus far missed expectations, to recover going ahead on the back of multiple triggers.

AI Takes Over Delhi Election Campaign

AI Takes Over Delhi Election Campaign

Rediff.com9 Jan 2025

From dubbing voices to putting faces with the help of AI, political campaigns are undergoing a Bollywood makeover. Among the favourites is a scene from the Anil Kapoor-starrer Nayak, posted by the BJP, where Kapoor asks about the Chunaavi Vaade (poll promise), with Arvind Kejriwal at the receiving end instead of Amrish Puri.

NCA not open to all! BCCI rubbishes fake news

NCA not open to all! BCCI rubbishes fake news

Rediff.com16 Feb 2024

The BCCI on Friday rubbished "fraudulent advertisements", promising admission into its National Cricket Academy in lieu of money and clarified that the entry into the elite facility in Bengaluru is a "merit-based process".

Yoga guru Ramdev summoned by SC in contempt case over Patanjali ads

Yoga guru Ramdev summoned by SC in contempt case over Patanjali ads

Rediff.com19 Mar 2024

The bench also issued notice to Ramdev to show cause why contempt proceedings be not initiated against him.

E-commerce, start-up boom swells India's advertiser base

E-commerce, start-up boom swells India's advertiser base

Rediff.com2 Nov 2015

In first major growth in 5 years, 2,000 advertisers were added in Jan-Sep 2015.

No more kids in advertisements?

No more kids in advertisements?

Rediff.com25 May 2007

There is also a growing realisation amongst companies that very small children are not able to comprehend communication properly.

Strong India biz growth to drive gains for Godrej Consumer

Strong India biz growth to drive gains for Godrej Consumer

Rediff.com2 Nov 2024

Godrej Consumer Products Ltd (GCPL) reported a 2 per cent year-on-year (Y-o-Y) increase in consolidated revenue to Rs 3,670 crore. Organic revenue growth in constant currency was up 14 per cent Y-o-Y. Consolidated operating profit was up 5 per cent to Rs 760 crore, profit before tax grew 10 per cent Y-o-Y to Rs 710 crore, and adjusted net profit grew 12 per cent Y-o-Y to Rs 490 crore.

HC dismisses FB, WhatsApp pleas against CCI order to probe privacy policy

HC dismisses FB, WhatsApp pleas against CCI order to probe privacy policy

Rediff.com22 Apr 2021

The court said it saw no merit in the petitions of Facebook and WhatsApp to interdict the investigation directed by the Competition Commission of India.

Boom or bust: Can India defy global digital advertising trends?

Boom or bust: Can India defy global digital advertising trends?

Rediff.com6 Apr 2018

Will the warning shots from giants like Unilever and P&G break digital growth?

Career watch: The creative world of advertising

Career watch: The creative world of advertising

Rediff.com28 Mar 2008

We take a look at the main career options in the field of advertising and what they demand.

Kerala Vande Bharat Express: Target 2024?

Kerala Vande Bharat Express: Target 2024?

Rediff.com28 Apr 2023

Prime ministers turning up with such frequency to launch trains is an indication of the political mileage resident in public transport. Will our railways step out of the government's shadow? After all, they are the ones manufacturing trains and running them, notes Shyam G Menon.

With CEO shakeup, Twitter under pressure to please advertisers

With CEO shakeup, Twitter under pressure to please advertisers

Rediff.com15 Jun 2015

Adam Bain, the company's president and head of revenue, has emerged as an early favorite.

Gains for Bata hinge on recovery hopes, rising premium portfolio

Gains for Bata hinge on recovery hopes, rising premium portfolio

Rediff.com19 Jun 2024

The stock of footwear major Bata India has been the highest gainer among larger listed footwear companies since the start of the month on expectations of a recovery in the value segment, new launches and measures by the new government to boost consumption. The third largest footwear maker by market capitalisation has been trailing its peers over the past few quarters due to the slowdown in the mass segment market which accounts for a significant chunk of its revenues.

Rs 16 lakh a day is what AAP spent on advertisements

Rs 16 lakh a day is what AAP spent on advertisements

Rediff.com16 May 2016

Aam Aadmi Party government spent nearly Rs 15 crore on advertisements in the print media during the 91-day period till May 11, according to an Right to Information reply.